Norway’s Coffee cup #1 is 15 years old

Norway’s most sold Coffee cup is 15 years old

Every year, it is sold in around 400,000 of them and they are filled up with hot drinks 20 million times. This year, the Circle K-cup turns 15 years old. Loved and hated through those years. Now it gets a total makeover.

– According to our calculations, the Circle K cups are filled up a total of 20 million times a year at our Norwegian petrol stations. Therefore, I think can safely call this Norway’s most sold and used coffee-cup, says Category Manager for Food and Coffee in Circle K, Jeanette Amara.

Two out of three Norwegians over 18 years of age drink coffee every day, according to Norwegian Coffe information. This makes Norway the world’s most coffee drinking nation in the world, per capita, after Finland.

Popular innovation

The Circle K-cup appeared for the first time in 2003, then dubbed the Breakfast Club Cup. Fø The first vintage of the cup was reserved for the Statoil station’s gold customers, who could fill it with free drinks every time they were at a petrol station. From 2004 the cup was available to everyone, and eventually, it was renamed the Statoil Cup.

– It was a novelty in the market and quickly became very popular. remember

Flames, Ski World Championships and storm of complaints

In 2009 it was decided that the cup should undergo a total revamp. The IDÉ profile agency was hired in, and the result was a more modern, multicoloured cup series with a sliding lid. It eventually came in several special versions, including flames, traffic signs, to him and her, in a ski World Championships version and with the call to use a seat belt while driving.

The various cup designs created both involvement and in some cases irritation. In 2014, the handle was removed, which led to a storm of complaints and protest groups on Facebook against the easily breakable «fashion cup from Stelton». The concept survived both this as well as the change of ownership and the subsequent reprofiling from Statoil Norway to Circle K.

Lockable lid

Now Amara is ready to write a new chapter in the story of the resilient cup.

– We’ve got IDÉ back on the team in conjunction with the traditional American manufacturer PMI, which is behind brands like Aladdin and Stanley. Together we have made a 2019 series with brand new design and more functionalities. Among other things, the cups have a lockable lid that is a clear improvement from previous editions, she elaborates.

Popular Christmas present

The improved Circle K cups are now available in the Circle K stations across Norway. According to Jeanette Amara, the stations experience a fairly high demand in the period before Christmas.

– Yes, this is a popular and affordable gift for anyone who already has everything, and it can’t be swept under the carpet that it also works well as a last-minute gift. I’ve even given away a few of these myself over the years, she smiles.
Norway Coffee cup
If you notice an error, highlight the text you want and press Ctrl + Enter to report it to the editor
2 views in november
I recommend
No recommendations yet


Post your comment to communicate and discuss this article.

Over 334,000 people were paid disability insurance at the end of September.This is an increase of 2,100 people, but the proportion of social security payments remains stable.   This is shown in figures for the third quarter from Nav.A total of 9.8% of the population aged 18 to 67 years old are disabled. This is the same share as at the end of the second quarter. There has been an increase in all counties in the past year,except in Troms, which has had a de...
Eastern Norway gained more rain over the weekend than the total in June and July Throughout June and July, a total of 78.1 millimetres of rain fell on Tryvannshøgda in Oslo. On Saturday and Sunday, 98.2 millimetres were measured.   The contrasts were shown in the years rainfall in Norway. “In summer, less rain fell than normal, while both Saturday and Sunday were on the top five list of wet November days since the Meteorological Institute started measureme...
43,000 more people earning wages in Norway In the third quarter of this year, there were almost 2.7 million wage earners in Norway. That is almost 43,000 more than during the same quarter last year. The growth among men is 2.1 per cent, against 1.2 per cent for women, according to Statistics Norway. The number of employment appointments in Norway increased by 1.9 per cent to 2.9 million appointments in the third quarter of this year. Growth in the number o...
The second round of the 2018 World Chess Championship in London between three-time defending champion Magnus Carlsen and American Fabiano Caruana ended in a draw on Saturday. The two young chess stars, both under 30, have one point each after drawing their opening two games of the tournament. Italian prodigy Carlsen is seeking to cement his reputation as one of history's greatest chess players, while Caruana is another young star helping to return mass app...
Norway said on Friday it was freezing all defence material export licences to Saudi Arabia over recent developments in the country and the war in Yemen. The announcement came amid international outrage over Riyadh's killing of Saudi journalist Jamal Khashoggi in the kingdom's consulate in Istanbul in October, though Norway did not mention the murder specifically. "We have decided that, in the current situation, no new licences are to be granted for exports...
An operation was underway Thursday to try to stop a Norwegian navy frigate from sinking after it collided with a Maltese oil tanker in a fjord in western Norway. Eight people received minor injuries in the accident, which took place shortly after 4:00 am (0300 GMT) in a busy waterway in the Hjeltefjord near Bergen, Norway's military said. The 137 people on board the KNM Helge Ingstad frigate, which was returning from Nato's Trident Juncture exercises, were...
Far from the sun-kissed beaches of Rio de Janeiro and Ipanema, Brazilian surfer Gil Ferreira plunges into Norway's icy waters to ride over the dark swells of the Arctic. Swapping shorts for a thick-skinned wetsuit and gloves, Ferreira braved freezing weather, rain and seals in the Lofoten Masters, the only surf competition held in the extremes of the Northern Hemisphere. Ferreira was one of 32 participants in this year's Lofoten tournament, which increasin...
The Coca-Cola Company wants local brand Tøyen-Cola’s new product Jallasprite to be banned with the claim of trademark infringement and violation of the marketing act. According to Vårt Oslo’s report, Jallasprite and Tøyen-Cola’s producer Jarle Hollerud has been informed by Coca-Cola Company that the case will be taken to the district court in Oslo, if he does not stop using the name Jallasprite before Friday. The Coca-Cola Company also requires that all bo...
A Norwegian navy frigate and an oil tanker from Malta collided in Øygarden in western Norway. Seven people were injured. Returning from Nato’s Trident Juncture exercise, KNM Helge Ingstad frigate collided with the Sola TS oil tanker, Norwegian Royal Army confirmed. A total of 137 people were on board the frigate while 23 were on the tanker. The oil tanker received only slight damage, while the frigate has been seriously damaged. A small oil slick from the...