Crushed jam twice as pricey as regular

Crushed strawberry jam twice as pricey as regular

Crushed strawberry jam is almost twice as expensive as the regular variety, according to DinSide.

When Dinside was out in the stores and checked prices on many kinds of spreads, they came across a somewhat weird price difference:

Nora homemade strawberry jam costs NOK 24.90 at Extra and Rema 1000, while the crushed variety from the same brand costs NOK 40.20.

Converted to the price per kilogram, this will be NOK 62.25 against NOK 103.08 – a price difference of NOK 40.83 per kilogram.

Nora crushed strawberry jam is thus 65 per cent more expensive than the regular variant.

Why is there so much difference between the two variants of the same product? When the berry content is exactly the same: There are 60 per cent berries in both variants.

And yes, before reading on: You simply make crushed jam by mashing jam in the blender. that is a much cheaper alternative.

Here are the prices

Here are the prices we obtained on September 6th, 2018. These are prices from Rema 1000 and Extra – which have exactly the same prices for these variants.

The prices are collected from supermarkets in Akershus.

Note that the container containing crushed strawberry jam contains a little less jam than the one with the regular variety.

PriceSizeNOK/kgs
Nora hjemmelaget (homemade)24.90400 g62.25
Nora hjemmelaget most (crushed)40.20390 g103.08
Price difference.40.83
Difference, %65.59%

Pricewars makes for weird prices

Nora is a product from Orkla Foods Norway. DinSide, therefore, asked Orkla Foods what the reason for the price difference may be – and if it is more expensive to manufacture the crushed than the regular jam?

– Prices of jams and goods in other food categories may vary. Unfortunately, I can not help you here. The stores determine the price for the goods they sell themselves, says Communications Manager at Orkla Foods Norway, Bjørn Brennskag, to DinSide.

We also asked Coop, which owns the Grocery chain Extra, and Rema 1000 for comments on the price differences.

Communications Manager at Coop Norway, Harald Kristiansen, explains that such price differences may be due to price wars:

– It’s a hard competition to be the cheapest and no one can be more expensive than the competition. This sometimes makes for what many will perceive as weird prices, as in this case. It may be that a competitor, or Extra, has run a campaign or offer on the cheapest product, and then it has triggered a price war that makes a big difference in the prices of products. Oftentimes, these products are bought regularly by customers, and that is why it is important to be the cheapest on that, says Harald Kristiansen.

Rema 1000 has not answered our questions, even after almost a week after.

Dependant on manufacturer

If you are looking for the crushed strawberry jam and do not want to use a blender, it might be an idea to look at other manufacturers, where there isn’t the same price difference between comparable jams.

Take, for example, the local variety that our local Rema 1000 store offers: Jam from Askim Fruit and Berries.

Rema 1000 wants NOK 56 for 600 grams of regular strawberry jam from Askim, while the crushed variety from the same manufacturer costs NOK 57.50 – with the same amount of berries.

That is a minimal price difference of NOK 2.50 per kilo – and there is crushed only 2.68 per cent more expensive than regular jam.

And yes, the crushed strawberry jam from Askim is NOK 7.25 cheaper per kilo than Nora’s – which is 7.6 per cent more expensive in the stores at the moment.

The cheapest jam can be obtained by choosing jams from the stores’ own brands.

norwaytoday.info
Crushed Jam Nora Norway Price,Strawberry
If you notice an error, highlight the text you want and press Ctrl + Enter to report it to the editor
2 views in january
I recommend
No recommendations yet

Comments

Post your comment to communicate and discuss this article.

Society
Euronext operates stock exchanges in Paris, Amsterdam, Brussels, Dublin and Lisbon. In a statement, the operator said it had approached the board of directors of the Oslo Stock Exchange (Oslo Bors VPS) to seek its support for a tender offer of 625 million euros for all outstanding shares in the bourse. "Euronext strongly believes that Oslo Bors VPS' unique strategic and competitive positioning, including a global leading position in seafood derivatives and...
Society
The Abortion Act is one of the most controversial issues during the Government negotiations that started on Hadeland yesterday. NTB has talked to several who were on the «red» side in the struggle for the Christian Democrats’ choice of direction. That ended up with a «blue» victory as most are aware. Not least because of Deputy Leader Kjell Ingolf Ropstad singled out that it presented a «historic opportunity» to make changes to the Abortion Act’s section 2...
Society
A Morocco prosecutor on Sunday presented to an anti-terror judge 15 people suspected of links to the murder of two Scandinavian women in the Atlas Mountains, Rabat's attorney general said. The prosecution asked that the suspects be investigated for "setting up a gang to prepare and commit terrorist acts", "premeditated attacks on life" and "advocating for terrorism", the attorney general said. Seven other detainees will be referred to the prosecution in th...
Society
Lower Norwegian King Crab quotas in 2019 The total Norwegian quota for male King Crabs has been set at 1400 tonnes for 2019. This is a decrease of 350 tonnes from 2018. The Ministry of Fisheries simultaneously warns of tighter control of the industry.   – In recent years we have had a very high degree of harvesting of King Crab. Now the researchers say that if this continues, it will lead to a collapse of the stock. That will not happen. We will continue t...
Society
Dreary news from around the world As Christmas peace descends on those fortunate to live in a peaceful corner of Tellus, it is business as usual, out in the ”real” world. Death toll rises after an attack on Government buildings in Kabul 43 people have been killed following an attack on Government offices in Kabul, Afghanistan on Christmas Eve, the authorities state. At least ten people are injured. Most people killed are employees of the Ministry of Labour...
Society
Heavy winds, avalanche and landslide hazards and slippery roads create problems in several places in Norway on Christmas day. – Drive extremely cautiously, the police urges.   Slippery roads, closed Mountain crossings and bad weather In Voss, one of several areas where, according to the Norwegian Water Resources and Energy Directorate (NVE), there is a considerable landslide hazard on Christmas Day, a two-cubic meter block of ice fell on the E16 at Evanger...
Society
Since 1999, the average American has become heavier and shorter according to a state health study. By 2015, the average height Americans around the country were 175.4 centimetres, two millimetres shorter than at the start of the study in 1999. American women were also two millimetres shorter. The study also shows that American men and women have become around three kilograms heavier on average since 1999. The average American woman now weighs 77 kilograms,...
Society
PFU believes that iTromsø, Dagsavisen and Harstad Tidende have violated good press coverage in their writing surrounding sexual harassment allegations against former Progress Party Youth (FpU) Deputy Leader, Kristian Eilertsen. The cases ended with that Eilertsen received a warning from the Progress Party’s organisation committee, without being deprived of office nor imposed with other sanctions. Eilertsen reacted to the coverage of the matter in iTromsø,...
Society
The European Union on Tuesday published further contingency plans for a "no-deal" Brexit, piling pressure Prime Minister Theresa May by warning that Britons will lose a host of travel rights from recognition of driving licences to lower credit card fees and no mobile roaming charges. The European Commission, the bloc's executive arm, said that, while it is working hard for a deal, it must prepare for "all outcomes" and "contingency measures in narrowly def...