'Land of chlamydia': provocative ad welcomes tourists to Norway

An advertisement for condoms by convenience store 7-eleven has irked Norway’s tourist board with its message about venereal disease.

“Welcome to Norway! The Land of Chlamydia”, pronounces the poster, which shows a young Norwegian couple dressed in the traditional bunad costume in front of a backdrop of snow-capped mountains and fjords - writes thelocal.no

Visit Norway, the country’s tourist board, has hit out at the ad for depicting Norway in a negative light.

“(This) makes Norwegians seem like uncouth, lewd, sex-mad people,” Visit Norway marketing developer Stein Ove Rolland told Dagbladet .

“This is not a good advert for Norway, and as a depiction of Norway and Norwegians it is a disaster,” he added.

The poster advertisement is currently displayed at Oslo Central Station, making it likely to be one of the first sights to greet tourists upon arrival in the Scandinavian country.

But Tore Holte Follestad, assistant manager with sexual health NGO Sex og samfunn (Sex and Society), praised the provocative ad.

Follestad said that Norway’s own health authorities should run a similar campaign themselves.

“I think this conveys an important message in an unjudgmental way, and it will be noticed,” he told Dagbladet.

The claim as to the prevalence of chlamydia in Norway made by the campaign is also an accurate one, he added.

“In 2016, over 26,000 cases of chlamydia were diagnosed in Norway and Norwegians are not good at using condoms. The consequences can be discomfort, irritation and in worst cases it can lead to reduced fertility. Furthermore, you can infect others and become more susceptible to other sexually transmitted diseases,” he told the newspaper.

7-eleven’s press spokesperson Thea Kjendlie said that, by ‘warning’ tourists against Norwegians, the campaign played on national pride.

“As with all slightly controversial campaigns, there have been both positive and negative reactions. So far, we have seen both types, which is expected when the aim is to get our young target audience to talk about the topic. It was not our intention to offend anyone with this campaign but we do want to create engagement and awareness around this topic,” Kjendlie said to Dagbladet.

Read more news of London on our site.

thelocal.no
Landofchlamydia Norway
If you notice an error, highlight the text you want and press Ctrl + Enter to report it to the editor
4 views in november
I recommend
No recommendations yet

Comments

Post your comment to communicate and discuss this article.

Society
Over 334,000 people were paid disability insurance at the end of September.This is an increase of 2,100 people, but the proportion of social security payments remains stable.   This is shown in figures for the third quarter from Nav.A total of 9.8% of the population aged 18 to 67 years old are disabled. This is the same share as at the end of the second quarter. There has been an increase in all counties in the past year,except in Troms, which has had a de...
Society
Eastern Norway gained more rain over the weekend than the total in June and July Throughout June and July, a total of 78.1 millimetres of rain fell on Tryvannshøgda in Oslo. On Saturday and Sunday, 98.2 millimetres were measured.   The contrasts were shown in the years rainfall in Norway. “In summer, less rain fell than normal, while both Saturday and Sunday were on the top five list of wet November days since the Meteorological Institute started measureme...
Society
43,000 more people earning wages in Norway In the third quarter of this year, there were almost 2.7 million wage earners in Norway. That is almost 43,000 more than during the same quarter last year. The growth among men is 2.1 per cent, against 1.2 per cent for women, according to Statistics Norway. The number of employment appointments in Norway increased by 1.9 per cent to 2.9 million appointments in the third quarter of this year. Growth in the number o...
Society
The second round of the 2018 World Chess Championship in London between three-time defending champion Magnus Carlsen and American Fabiano Caruana ended in a draw on Saturday. The two young chess stars, both under 30, have one point each after drawing their opening two games of the tournament. Italian prodigy Carlsen is seeking to cement his reputation as one of history's greatest chess players, while Caruana is another young star helping to return mass app...
Society
Norway said on Friday it was freezing all defence material export licences to Saudi Arabia over recent developments in the country and the war in Yemen. The announcement came amid international outrage over Riyadh's killing of Saudi journalist Jamal Khashoggi in the kingdom's consulate in Istanbul in October, though Norway did not mention the murder specifically. "We have decided that, in the current situation, no new licences are to be granted for exports...
Society
An operation was underway Thursday to try to stop a Norwegian navy frigate from sinking after it collided with a Maltese oil tanker in a fjord in western Norway. Eight people received minor injuries in the accident, which took place shortly after 4:00 am (0300 GMT) in a busy waterway in the Hjeltefjord near Bergen, Norway's military said. The 137 people on board the KNM Helge Ingstad frigate, which was returning from Nato's Trident Juncture exercises, were...
Society
Far from the sun-kissed beaches of Rio de Janeiro and Ipanema, Brazilian surfer Gil Ferreira plunges into Norway's icy waters to ride over the dark swells of the Arctic. Swapping shorts for a thick-skinned wetsuit and gloves, Ferreira braved freezing weather, rain and seals in the Lofoten Masters, the only surf competition held in the extremes of the Northern Hemisphere. Ferreira was one of 32 participants in this year's Lofoten tournament, which increasin...
Society
The Coca-Cola Company wants local brand Tøyen-Cola’s new product Jallasprite to be banned with the claim of trademark infringement and violation of the marketing act. According to Vårt Oslo’s report, Jallasprite and Tøyen-Cola’s producer Jarle Hollerud has been informed by Coca-Cola Company that the case will be taken to the district court in Oslo, if he does not stop using the name Jallasprite before Friday. The Coca-Cola Company also requires that all bo...
Society
A Norwegian navy frigate and an oil tanker from Malta collided in Øygarden in western Norway. Seven people were injured. Returning from Nato’s Trident Juncture exercise, KNM Helge Ingstad frigate collided with the Sola TS oil tanker, Norwegian Royal Army confirmed. A total of 137 people were on board the frigate while 23 were on the tanker. The oil tanker received only slight damage, while the frigate has been seriously damaged. A small oil slick from the...